This is Why Defining Your Brand Is So Important
If you want your business to succeed, defining your brand is not negotiable! Branding will take your company to the next level and help you achieve your business goals. But, what are the steps that we should follow, in order to align our brand to the soul of our business? Here are 3 very simple
The Top 5 Media Pitch Tips
Look, we know that creating a media pitch and reaching out can be scary to do and you probably have a lot of questions about how to even do it. Today we’re going to break down the 5 best media pitch tips from Danielle Bayard Jackson to make it more approachable for you. If you’ve never pitched before
5 Questions to Ask Yourself When Building Your Brand
There's a lot that goes into building a brand. Strategy, research, design--all of it is important. So where do you begin? I believe the best place to start when branding (or re-branding) a business is with five fundamental questions. The answers to these questions form the backbone of your brand. They'll support you through every
3 Steps on How to Actually Write Copy That Converts
Today’s focus is on 3 steps to writing copy that converts. Writing copy for your business is so important because it means you can effectively communicate how your business helps others. Effective copy then converts leads into sales, which puts more money in your pocket. These 3 steps on writing effective copy come from Jill Wise,
Three Types of Calls to Make Sales For Your Service-Based Business
So you're having a hard time getting clients, are you? Don't worry, you're not alone. But just because you've had a hard time in the past filling your client roster doesn't mean that has to be your reality NOW. But what do you do about it? Easy. Get on the phone. Okay, okay. I felt your eye-roll.
A Digital Marketer’s Ode to Staying Steadfast in Your Pricing
In Chaos, there is Opportunity. An ode to staying steadfast in your pricing during an economic downturn In Chaos, there is Opportunity. In Chaos, there is Opportunity. In Chaos there is Opportunity. I have been saying it over and over to myself as a mantra for the past few weeks as the world has taken a shape
How to Host a Successful AF Social Media Giveaway
As you have probably noticed recently, more and more brands are using giveaways to drive significant traffic to their sites, increasing their social media followers, and building their email lists faster than ever. Giveaways have proven themselves to be massive engagement boosters for the brands that host them, which is precisely why you’re seeing an increasing
All You Need to Know to Start SEO’ing in 2020!
SEO or search engine optimization is basically the technique used to tell Google what our website and our articles are about. Google has little spider bots which crawl your website looking for clues to work out what you’re all about. By using search engine optimization techniques, you are making the spider bots jobs easier and making it
How to Start a Gorgeous Website with Squarespace
So, you’ve created your biz model, list of services/products, and are ready to start promoting your work! In today’s digital world, a website is a must for any small business. Keep reading to discover how you can create the gorgeous website of your dreams and start promoting your work successfully online! Hey there, girl! I’m Amanda
Audience Avatars: What They Are and Why You Need Them to Succeed
In this article, we’re going to be uncovering what makes your audience tick and to do that, we have to get to know them a little better! Let’s be real: it is so much easier to speak with a friend than it is to address the entire digital world
