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3 Ways Your Client Experience Differentiates You From Your Competitors

November 17, 2022

Sarah Williams

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Here, you'll find all of the resources, tutorials and behind the scenes to audit & elevate your client experience. Our goal? To increase the lifetime value of your clients and make your client experience your brand's secret advantage.

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If you’re new around here, you’ll know that client experience to us doesn’t just mean your customer service or what tools you use to manage your clients. Here at Rebel Office, we take a very holistic approach. From how your offers work together and how your brand personality shines through in your email templates to how you’re showing up and getting clients in the first place – it all matters. It’s your entire brand experience that sets the tone for your client’s full experience with you – from the moment they first come across your Instagram page all the way through to the twelfth time they’ve signed up to work with you.

And we could go on for DAYS about the benefits of client experience, but today we want to focus on how it can help you stand out from the competition. You’re thinking “I’m unique! I don’t have competition.” But whether you like it or not, there are people and brands out there that can solve the same problem for your ideal client, even if it’s in a different way. While there are direct and indirect competitors, leaning on your client experience and optimizing it can help you blow them all out of the water.

Here’s how:

Your Signature Framework = Authority

Your signature framework is how you do what you do. It’s your process, your unique approach that makes your offers stand out from everyone else’s because you’re changing the game on how to do something and get ‘x’ result. There’s more on how to actually find yours here, but let’s talk about how it sets you apart. Apart from the obvious reason that you’re maybe doing things in a specific way that’s different from others in your industry, it also helps establish you as an authority.

You have a method to achieve results, and you’re leaning on that to say “THIS” is the way to do it. Now that doesn’t mean you’re sticking all your clients into a cookie-cutter process. What it means is that in order for any client that works with you to get the results you’re promising, they have to go through a specific process for the best results. Being able to say that – being able to say that you have a proven method and unique approach to getting lasting results – THAT is what’s going to help you stand out from those that are simply doing “how it’s always been done” in your market.

Your Intentional Vibe = Sensory Experience

In a seemingly hyperconnected world, people are feeling more disconnected than ever. We have the power as business owners to build something that people want to be a part of. When you’re intentional about the vibe that you’re building and you’re putting out there in the world “This is what we stand for. This is who we are,” that’s naturally going to attract people who feel the same way. And if you have the opportunity to create a real experience for them? Phew! Hello Client Magnet.

Your vibe isn’t just your logo and your colours and the fonts you use. It’s who you are. It’s all your brand codes. It’s your values and foundations, as well as those little elements that make your brand… well, your brand. Especially in the online space, to make our communities FEEL something and deliver something meaningful, THAT is what’s going to help you stand out from those that are simply following along with everyone else and surviving on mediocrity.

Your Strategic Process = Trust (and Brand Ambassador) Builder

When we say ‘strategic process’, we’re talking a thoughtful and strategic step-by-step for your clients to walk through. How do they reach out? What happens next? How do they feel along the way? Where can they be supported better? How can I answer their question before they even ask it? and so on. When you’ve worked through all of that and built a process that’s intentional and goal-focused (getting your clients to be THRILLED with their results and with you), you’re building serious trust with your client to be able to refer you and buy from you again.

Everyone’s gone through a bad buying experience. One where the regret sits in (either right away or slowly over time). You have an opportunity to repair that and build trust back up again. With a strategic (and automated) experience, your only job now is to simply show up and do what you do best. They’ll do the rest – including sell for you.

If you’re ready for your client experience to set you apart and make referrals your top lead source – we’ve got you. Our custom client experience design services are perfect to get you streamlined, elevated and automated in 12 weeks. Let’s do itttt.

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