Everyone in the online space will tell you that you need a “proprietary framework”. Here’s why: Over here, we live, breathe, and dreeeeam about really incredible offers. I mean, what on earth is better for an entrepreneur than crafting an absolutely killer offer suite?!
Nothing, if you ask us!
However, there’s also a lot more to building and defining your offer suite than simply throwing a bunch of things on the internet. A truly successful offer is strong from the inside out, is built with strategy, and lets you continue to grow and scale and tweak.
The key? Starting off with a top-notch offer framework before anything else.
Okay… explain. What’s a framework?!
To really start thinking of a framework, look around where you’re sitting right now. Whether it’s on a chair or a couch (pssh… no shame!), you’re on something. Now, keep going. Under the chair is a floor, right? Under that is going to be some sort of concrete or wood slab. Under that is going to be a foundation. Without all of those things underneath you — without that framework — you’d… fall straight through, right?!
Your offers — and your business — are the same way. They have to be built around a framework in order to succeed. While they may work surface level for a while without one, they won’t be successful in the long term.
5 Steps for Finding (and Building!) Your Framework
Luckily, it’s not as hard as you might think to find and build your framework — promise! And, if you put in the work upfront to do so, you’ll be able to reap the rewards and the benefits for years (and dollars) to come.
1. Grab a pen and paper.
First things first,start mapping out your framework with a good ole’ pen and paper (or our fave tool Miro works too). What are your normal processes? What are your usual client experiences? What do your offers and services look like, step by step? As you write them out and start paying attention, you’ll probably pretty quickly start to see inconsistencies and wins! Keep a note of both of those, and be honest with yourself about how your current framework is looking.
2. Find patterns.
Once you’ve written down your processes and paid attention to past client projects, you can start to look for patterns — good ones *and* bad ones. Have you noticed that there’s a specific pattern in your services or offers where the organization seems to go out the door? How about patterns where feedback or communication dies down for a bit? How about patterns that show a higher conversion rate (or a lower one)? Start highlighting these and gathering them together.
3. Audit your own processes.
When you’ve taken note of patterns and inconsistencies in your current offer framework, you can start ruthlessly eliminating and adding via a self-audit. We love constantly looking into services and offers over here, and then paying attention to what’s working and what isn’t — which has helped us to grow a ton.
Here are a few things to audit:
- What things are you seeing in your processes that actually, genuinely make you excited? How about making you feel anxious, overwhelmed, or annoyed?
- Where can your processes be more streamlined and organized? What can you take away? What can you add?
- What does the client experience look like? (Walk through your entire process from their POV).
- How are you currently tracking data and conversions? How can you do a better job at this?
4. Start building your framework.
Now, it’s time to actually start building that framework of yours in a way that’s actually and truly conversion-friendly, client-friendly, and YOU-friendly. We’re big fans of using the pillars method when building a framework, too. It looks a little like this:
When you build your framework like this, you’re not trying to focus on a zillion different things — you’re honing in on the right ones. More importantly, you’re honing in on the right patterns, the right approaches, and the right offers themselves.
5. Refine and integrate.
Once you’ve designed your framework, it’s time to put it into action! But, more importantly, you have to realize that it’s not going to be perfect at first. And, likely, it won’t be perfect forever. As you integrate your framework into your business and design offers and services around it, you’ll constantly have to refine it.
But, trust us — it gets a heck of a lot easier to refine it when you’ve built it the right way in the first place.
If you’re ready to truly and completely design offers that blow your clients — and you — out of the water each and every time, we have you covered. Snag your free copy of Designing & Delivering Your Signature Offer today, and happy implementing! You’ve got this.