So you’re questioning your offer suite (aka. your business model), are ya? You’re not the first, and you absolutely won’t be the last. The idea of “pivoting” can be a bit intimidating, but when it comes to our dream lifestyles not being realized, as entrepreneurs, it’s important that we take that gut feeling seriously.
Maybe you’re starting to feel drained by being on Zoom all the time.
Maybe you’re not feeling connected to the transformation you’re getting clients anymore and aren’t totally seeing the bigger impact that you have.
Maybe you thought you wanted to offer something a certain way, and it turns out it was more because of the comparison game and you saw it being successful for others, but it actually makes your life miserable.
Yep, I’ve personally felt all of those and whenever it starts to not feel aligned, whether with the clients I’m working with or just the mode of delivery, I listen and I change. Something that is so easy to lose sight of is why we’re doing this in the first place. I know for the first few years of running Rebel Office, I was so focused on just getting anything to stick (which is totally why things weren’t sticking, haha). But when you build a business that truly, genuinely brings YOU joy and fun every day, that’s where the real magic happens.
How Do I Know If My Business Makes Me Feel Aligned & Free?
When you wake up, are you excited to start work?
If you have $5,000,000 in the bank right now, would you still wake up and do what you do?
Those are a couple great questions to start asking yourself. At the end of the day, ask yourself how you want to spend your life right now (because of course, what we want now often changes and adapts as we change and adapt). If you’re not living that way now, babe – it’s time for some shifts.
And no, it doesn’t have to happen all at once, overnight. Little shifts help. Start working towards something you enjoy in your business — that doesn’t mean to have to burn everything else down to do it.
Or you know what? Burn it all down, if you want. I’ve been there before too and totally started from scratch a couple times. BUT… If you don’t want to do that (ie. if you’re relying on your business to support you financially, which many of us are), the first step is to review your offer suite and see where those small shifts can start happening towards a more freedom-based business.
What’s an Offer Suite?
Your offers are your money-makers. Whether you have one or ten, how to package and position them is your Offer Suite. It can also sometimes be called a Product Suite and an Ascension Model.
Here at Rebel Office, we’re huge on SIMPLICITY and DIVERSIFICATION. No, they don’t contradict themselves. You can have a diversified offer suite (which means you’re serving your ideal client at various levels of price points and scalabilities) while keeping it simple, structured and clear.
My general framework for building your offer suite?
- Education (your freebies & content that positions you in an authoritative way)
- Entry (low barriers of resistance and completely hands-off for you)
- Elevated (the mid-range offers that are primarily scalable but can have some elements of your direct time involved to beef up the value)
- Elite (your top of the top both from a pricing standpoint but also value, transformation and your resources input – aka. Your time and energy).
Keep those 4 pillars in mind because I’m about to break down 5 different ways to design your offer suite in a way that brings you more freedom.
A quick note: Freedom looks different for EVERYONE. So does the concept of “scaling” and what a scaled business looks like. Below are 5 different options for you, but they are absolutely NOT the only ones or the only way that you can structure various kinds of offers. Use them as inspiration, but listen to your gut.
And if you’re looking for even MORE ways to structure your offers and guidance on building your own, custom freedom-based offer suite, join me for this live training September 22nd for only $33! Register today.
5 Different Ways to Design Your Offer Suite In An Aligned Way
Course Suite + Group Subscription (inner circle, low maintenance style)
Pros: While courses take time to setup originally, they’re relatively “set it and forget it” (other than updates). That allows you to show up and serve in your Group Subscription and your community so that you can really shine while keeping your energy super high and focused doing what you love. Also, you can setup your Group Subscription to be as high or low maintenance as you want!
Cons: Gaining traction with courses and subscription-based models often takes a bit longer to build trust and reach the numbers you need to reach in order to sell an amount that will bring you financial freedom.
Hot Tip: Make your group support subscription exclusive and position it more as an “inner circle”-type group so it creates more hype, urgency and ultimately makes people want to be a part of the group even more!
Annual Conference + Group Program
Pros: Group programs are super scalable and you can often charge a premium for them because people like the community element AS WELL AS the deliverables and the transformation that you’re promising them.
Cons: Having only one higher-tiered offer is a bit more risky in terms of relying on a singular offer to bring in the bulk of your income.
Hot Tip: Branding matters here. Branding your group program to be your pillar / signature offer is key because it’s what you’re going to be “known for”. The same goes for one ultimate, epic event. Branding these and being clear on your zone of genius can have people marking their calendars for next year or the next time you open enrolment!
Trainings + VIP Days
Pros: VIP days are such a great option for high impact, high income, manageable input. Imagine: you blocking off 4 days per month (one per week, for example) for VIP Days, which you charge $3,500. That’s $14,000 per month for 4 days of work.
Cons: VIP Days can be energy draining because they’re so intensive.
Hot Tip: As mentioned above, energy management can be sticky. Make sure you have those energy checks in place, whether it’s splitting a VIP day over 2 days (instead of doing it all in one), setting up homework so that you don’t have to be on the call the whole time and they’re off working on things for you to review, etc. VIP days can be structured in so many beautiful ways, so just think about what makes sense for you.
Signature Course + Retreats
Pros: It’s a beautiful mix of the online and offline world if you’re looking for connection beyond the screen!
Cons: As mentioned on the first offer suite, courses often take a bit longer and more resources than people originally predict (but there are TOTALLY ways to simplify this process and keep it fun). Retreats also take a ton of planning and can be unpredictable.
Hot Tip: Setup your signature course as the “pre-requisite” for your retreats so that it naturally upsells course students to your retreats instead of catering to two totally different ideal clients.
Agency-style (Helloooo Delegation)
Pros: If you love the service you offer and know it brings serious value, but you want the freedom to choose which projects you work on and know that you want more time freedom back to work on other projects you love, bringing on a team can bring you *serious* freedom.
Cons: Delegating is a totally great option to build a more scalable business model. That said, managing a team is a totally new obstacle if you haven’t done it before and if not done right, you can be right where you started hating your business model because your team is draining your energy. Also, if you LOVE the work you do, taking a step back for your team to take that on means you may be doing the day-to-day work less.
Hot Tip: Before bringing on a team, get all of your processes, systems and structures in place first! Really think through onboarding team members and prepping training so that WHOEVER you bring on maintains your company’s values and methods.
How Do I Know It’s Aligned?
As I mentioned before breaking down those 5 ways to structure your offer suite: Freedom looks different for EVERYONE. So does the concept of “scaling” and what a scaled business looks like. The examples above are not an exhaustive list of options for you.
You can build your business absolutely ANY freakin’ way you want. While it’s great to look externally for inspiration, at the end of the day, you know what’s right for you. Before taking any action, take time to reflect and truly ask yourself: Why do I want to do this?
If it’s because it looks good or others are building successful businesses with it, mmm…. Not so great. But if it’s because it lights your soul on fire and your audience is like “OMG YES GIVE ME”, fantastic.
And don’t forget! I’m breaking all of the offer structures mentioned above down (and even more) on September 22nd in my live, 2-hr training BUILDING AN ALIGNED OFFER SUITE. I’m going over:
- 9 ways to structure your offers (as well as how to implement them into your business and the systems you need to run them efficiently)
- How to design your very own offer suite using the framework above and how to lean on positioning to determine where everything fits and how to price it
- 3 alignment strategies to really check in to make sure this new offer suite WORKS FOR YOU
It’s going to be great and you can register >> here << to attend live or get lifetime access to the replay.