Podcast

How Diverse Stock Photos Can Boost Your Bottom Line

June 2, 2021

In this episode of The Do Good Business Podcast, Sarah’s chatting with Christina Jones, badass photographer and the founder of Colorjoy Stock. Colorjoy stock is a lifestyle and business stock […]

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Sarah Williams

Market Research for Online, Service-Based Business

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In this episode of The Do Good Business Podcast, Sarah’s chatting with Christina Jones, badass photographer and the founder of Colorjoy Stock. Colorjoy stock is a lifestyle and business stock photo membership for brands who want to connect with their community through the images they use. Christina and her team are all about creating * gorgeous * collections of diverse stock imagery for women building better brands.

We talked about all the things, including:

  • 13:06 – Why it’s important for businesses and brands to prioritize diversity and inclusion
  • 15:43 – How representation in your visual identity boosts your bottom line
  • 18:05 – The selfish reason you need to show diversity in your photos
  • 19:28 – Christina’s top three tips on where to start to have greater representation in your brand
  • 21:35 – The benefits of building a diverse team and incorporating multiple perspectives into decision making
  • 24:44 – Christina’s vision for stock photography and brands using them in the future

Links

Go follow Christina over on Instagram at @christinajonesphoto and @colorjoystock. You can join her stock photo membership over at colorjoystock.com and get 25 FREE photos if you subscribe to their list!

Rebel Office Do Good Business Podcast - Diverse Stock Photos

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