Facebook Ads. Everyone wants to get into them but no one really knows exactly what they should be doing.
When you’re a new business owner, your main focus is on growing your company and figuring out how to get a good Email list going. This often leads people to Facebook Ads, wondering if it’s worth it and what the best strategy is to succeed with it.
Liz Boer from E&B Media Group LLC shares her 3 Step system for winning ads in our Rebel Office Resource Library. Today we’re going to share her tips on how to grow your email list fast without the overwhelm by using Facebook Ads.
We’ll quickly go over Liz’s 3 steps but today’s focus is on step 2, finding cold customers and learning how to target them.
Build a conversion ad for your warm audience. Your warm audience is made of people that have visited your website, or engaged with your FB or IG pages but haven’t opted into your newsletters.
Build a conversion ad for your cold audience. Your cold audience is made of people that you’ve never had previous interaction with.
Conversion and/ or traffic ads for retargeting your audience. This is a more advanced strategy that involves targeting people that showed interest in your lead magnet, newsletter, etc…
Preparing winning Facebook Ads for your cold audience
Taking the time to prepare Facebook Ads saves you from wasting money and time. Most importantly it ensures that when you have something to sell you’ll have an audience that’s ready to buy.
The first thing you need to do is set up a Google Drive folder or Microsoft Word Doc to keep yourself organized.
This is where you’ll put links to the landing page and thank you page, audience info, ad copy and ad image links to make it easier to enter all the information once you’re in ads manager.
Liz has also created a great Checklist in our Rebel Office Resource Library to help keep you organized while preparing everything!
Your ideal customer
The first thing you need to do is identify your ideal customer. This is so important because you can’t just sell to everyone, you need to try to sell to the people who will actually be interested in what you have to offer.
In order for Facebook to help you and bring potential customers your way, you need to tell it what kind of customers you want.
So take some time to think of who your ideal customer is and write out all their details. These details will include other pages they follow, what they do in their spare time, where they hang out online, age range, gender, where they live (if you’re not sure yet, then generalize for now & target down later).
It’s important to remember that people aren’t on Facebook just to look at your ads, they’re on there for their own personal reasons. So you need to grab their attention right away.
To do this you’ll need a benefit-driven hook. Something that will pique your ideal customer’s interest.
You can start with an intriguing question that you get asked often, then give them the solution in a free resource.
You’ll need a long-form copy that can be up to 2200 characters, this will be used for your captions. Then you’ll also need a short form copy that will be used as a quick reminder to send potential customers over to your landing page.
Having high-quality images to catch people’s attention is crucial. High quality doesn’t mean you need to spend a ton of money!
But, you do need to have images that aren’t blurry or pixelated. Even images taken with your phone will be of good enough quality. Just make sure they’re clear!
You can use a free resource like Canva or use Photoshop to create great quality images to match your brand style.
You’ll need to have 2-3 square images and vertical images. Square images should be a 1:1 ratio. They’re great for Facebook and Instagram because they take up a lot of space and are easier to read because they’re big. Vertical images should be a 4:5 ratio and are best for stories
Online advertising is a powerful tool to get your business in front of cold audiences, new leads and repeat buyers thanks to targeting tools and effective strategy.
Don’t hesitate to get started on growing your email list with Ads. We promise it’s not as hard as it seems!
If you’re stuck on what to next or need some help we have a full video series on Facebook Ads inside our Rebel Office Resource Library. There’s also a great checklist and helpful templates for you to use to keep you organized.