3 Simple Steps to Attracting Your Dream Clients in 2020
Are you ready to start attracting your dream clients?
If you’ve been finding yourself in the vicious cycle of checking other people’s prices, comparing them to your own and constantly feeling like you need to lower yours, just so your potential clients will give you a chance… This article is for you!
Your dream clients know what they want. You know what they want, and you know what it’s going to take to get them to their desired pillar of success.
So, you start off by creating or suggesting to them the perfect package for them that will cover all of their needs. If they’ve already mentioned their budget, you might even be throwing them in a delicious discount on your probably already underpriced services.
BUT, instead of them going down the expected route: signing up for this amazing deal; they tell you they’re going to have to go elsewhere.
For whatever reason, they don’t want to pay your price.
This leaves you feeling confused, undervalued, and as though you’ve wasted your own precious time.
It is expected that during our pre-launch and planning period we do a little market research and see who our competitors are and what they’re charging.
When we are new in business, it’s much easier to allow yourselves to price our services and packages lower than our competitors’ rates. We feel like although we don’t have the years of trust and popularity that our competitors might have, potential clients might give us a chance because of our cheaper prices.
Each of our businesses is unique in its own way, we are unique women reaching out to our own ideal clients, with our own super special set of skills. Instead of spending hours upon hours of trying to blend in with everyone else’s brands, we really should be embracing and promoting our own brand, in our own ways. We should be proud of how we’re different, instead of feeling like our differences are a disadvantage.
I know you’re ready to start attracting clients who won’t question your pricing. You deserve to be earning your dream income. This is your year, boo!
By following these 3 simple steps, you will be able to re-route your dream clients back to you, without their price negotiations or hesitations. Just like we do!
Get to Know Exactly Who Your Dream Client Is
We have a groovy little example of how you can do this in our free Trello board; have you checked it out yet? It is literally my favorite recourse ever, and it’s free, ladies! By knowing exactly who your ideal client is, you’ll be able to authentically connect and speak in a manner that resonates with them. By knowing your client and being able to converse with them easily, you’ll be able to gain the knowledge you need to come to them with packages and offers that truly serve them.
By having a crystal clear picture of who your dream client is, you’re able to attract your brands’ ideal audience by cultivating content specifically for their tastes.
Find Out What it is That Your Dream Client Truly Values
It is vital to your business that you understand what your clients value. By having your sights set on a specific audience, you should find it much easier to know what your dream client perceives as valuable to their business.
When researching what your dream client finds valuable, it can be helpful to look at what they struggle with in their business. By grasping an understanding of what your ideal client struggles with, you will be able to pinpoint the areas that you could be of service in. This is where you will be able to provide the greatest value.
Get Clear on How Your Services Benefit Your Dream Client
All potential clients are in search of how your service will benefit them, the positive experiences they can get from choosing your services, and the emotional outcome. To ensure that your services will be of benefit to your dream clients, you need to take a very close look at what particular service you are offering, and how it aligns with what your client perceives to be of value.
Speaking from my own experience with running a service-based business, most often it is budget that plays the biggest role in determining when and how we are able to start investing in our business. This is a common factor in the early stages of business because more often than not, our income can be very inconsistent and unpredictable.
We all know that it can be stressful trying to work out when and where to put your money back into your business. Investing in anything that you cannot physically see or touch immediately often feels like a gamble, right?
In order to attract your dream clients, you will need to be crystal clear on what it is you can offer them, who exactly they are, and how choosing your services, no matter the price, will be the best thing they ever invested in.
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