Podcasting: Why It’s the Right Move for Business Growth in 2020

January 6, 2020

Jazmine Kongmuang


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So, I don’t know about you but I LOVE a little ‘podcast and chill’ moment.

Whether I’m going for my daily morning walk, driving around running errands or cooking dinner, you can almost always find me soaking up some podcast goodness.

Our boss-bestie, Natasha over at Sol Studio, has just birthed her podcast channel and we are living for it. It is called The Shine Online, and you can find it over here, available on literally every platform you can think of!

Have you been thinking about how podcasting could affect your business?
Podcasting is literally something that could benefit any business, in any industry. I’ll be sharing with you my top 3 reasons why podcasting has become a major hit with brands and businesses, and how it can benefit your business to start your own in 2020!


Reason #1 – Boosting Your Traffic Generation

Podcasting is by far the cheapest and fastest way to reach a global audience, especially when compared to vlogging or even blogging.

Podcast interviews are a super powerful way to generate traffic to your business, doubling your usual potential listeners, reaching your current listeners, and your guests.
Want to know how many people you could be reaching in the US alone?

A recent study found that 51% of the US population has listened to a podcast. That is approximately 144 million people! You can check out more mind-blowing stats like this over at Podcast Insights.


Reason #2 – Increasing Interactivity & Relatability

Podcast listeners can basically be doing anything while listening in to your episode. For multitasking #bossladies like ourselves, this is major.

Podcasts are both captivating and time-friendly, showing your audience that you respect their time.

Many podcasts promote sales, products and outsider advertisements during their episodes, generating further interest and income.

Podcasts I love and listen to regularly often hold space for paid advertisements, usually of products myself and fellow listeners would very likely be interested in, or are closely related to what the host is speaking about in the episode.


Reason  #3 – Ease of delivery

You don’t need any super special cameras, backdrops, mics or speakers to produce a podcast. Podcasts are easily accessible and free in most cases.

Your audience doesn’t have to be sitting down in front of a screen, or stressing about when they can catch a moment of silence to focus on reading, they can literally listen to your channel while doing pretty much anything!

By having this platform available, your audience could quite easily quadruple, simply due to creating this content that is so easily accessible by people around the globe.

What are your thoughts on podcasting? Do you think you’ll be taking the leap into starting your channel this year?

If you already have one, or would like to share your experience with podcasting, please share with us in the comments below. In the meantime, do not forget to subscribe to OUR podcast, The Do Good Business Podcast, your inside look into businesses from all over the world who have learned how to prioritize profit, planet and people equally.


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  1. Sadie says:

    Interesting post, thanks for sharing! Would love to know more hard numbers and facts – how much it costs, how quickly you can grow a certain size audience, etc. Also curious about the return on investment for starting your own podcast versus being a guest on other podcasts. Thanks for sharing!

  2. Jody says:

    I have been really wanting to start a podcast but haven’t taken the leap yet. Still working out the time it will take me and how to add it into my crazy schedule!


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