Webinars! How many of you #bossbabes have considered, planned out, and/or hosted a webinar before?
I wonder if you found it as nerve-wracking as we did, at first that is…
Well, after following our top 4 steps for hosting a successful webinar, we can assure you that you’ll be saying ‘wait… why the heck was I so nervous about this awesomeness?!’ We totally got your back, boo!
I have had the great pleasure of being able to watch and learn from the best boss ladies in the business and learn from experience with hosting a few myself. I’ve been slowing and carefully extracting the key elements of planning a successful webinar, for the most effective and stress-free play-out. We are super excited to share these tips with you!
But, before I jump into the juicy prep steps, let me share a little about what a webinar is and why you should be using them as a part of your marketing strategy.
What is a Webinar?
A webinar is a live (and usually recorded so that those that didn’t attend are still able to catch the replay) event that is carried out virtually. It is an educational or instructive session. The majority of webinars use informational slides, as well as audio and visuals, to provide an interactive experience for the attendees.
Why should I use webinars in my business?
Webinars give us the opportunity to connect with our current/potential clientele in a very personal, #nofilter kind of way.
The aim of a webinar is to help the awesome peeps that have tuned in to watch us understand why our product is valuable at all, and why they need it in their lives ASAP.
Webinars will allow your audience to place a name with a face and a voice with a name. They allow you and your audience to begin to build personal relationships and engage in real-time conversations.
The following four steps are KEY to making your webinar shine:
Setting A Goal
Babe, this should be the most natural part of your planning process. Ultimately, you already know the reaction you want to receive from your current or potential clients. This is the first thing you think about before posting any content is… What? (I’m actually curious, guys, comment below or DM us on IG!) Get clear on this goal, focus on it, and keep it in mind during the rest of the process.
Deciding On A Topic
You might have a couple of topics on the top of your tongue, ready to jump off and be put into the world, BUT, have you checked that these topics are exactly what is going to help you achieve your goals? Have you made an effort to chat to some of your audience members to get a better understanding of what they want?
You have to do that market research, babe.
Picking A Platform
There are quite a few platforms to choose from. What would you be most confident in using?
What approach are you taking with this goal? Do you want to be dead-serious about it, dress up and drop some super significant info bombs? If so, Webinarjam might be the choice for you. If this is just a super casual ‘attend in your pyjamas if you like’ type of webinar, then Facebook or IG might be your choice this time around.
Think it over and decide what would work best for you AND your audience.
Replay or No Replay
Although letting your current/potential audience know this is their one and only chance to soak up all this info creates a sense of major urgency, we do recommend that you consider your audience in different time zones to you.
Also, if your ideal client is a mom, don’t forget to consider how hectic and unpredictable her life might be. Because I work remotely, my life can be a little unpredictable, and having a replay option for webinars I really want to catch, saves me a heap of anxiety, even though I always try my best to make it to the live event.
Whether you decide to offer a replay or not, is totally your choice, don’t stress over it too much.
But, definitely make sure you record and save each webinar you do, anyway, so that you can easily repurpose that content, or sell it later!
Our founder, Sarah Williams, has ever so graciously added a bunch of goodies onto the Rebel Office Resource Library, that walk you through how to go about hosting a successful webinar, tools, and templates to guide you through the sales, strategy and even automated email sequencing, so, if
As always, we appreciate you, and we can’t wait to hear your thoughts on this month’s topic.
Did you find the article helpful? Let us know in the comment section below.