Rebel Office Rebrand and Redirection

Rebel Office Relaunches: A look into the rebrand and redirection

“What impact does Rebel Office truly have?” This question has founder, Sarah Williams, since Rebel Office opened its virtual doors almost three years ago. It is a question that many entrepreneurs ask themselves. Oftentimes, owning and operating a business is not only for financial gain but also for a larger purpose: to build a legacy.


The Why

In November 2015, Rebel Office began as a business offering graphic design services. Over the last three years, it has evolved beyond graphic design and brand strategy services. The driving force behind this evolution? A question: “How can Rebel Office help small businesses put their best face forward?” Now, we have deepened our query: “How can Rebel Office help businesses of all sizes put their best selves forward?”

Our answer: systems + support = success.

Founder Sarah Williams learned early on the importance of getting set up right and doing things properly the first time. She learned firsthand how difficult it is to correct course once you’ve already started on a disorganized, unfocused path. Taking the time off to build Rebel Office’s systems the right way opened up Williams’ eyes to the potential that not only Rebel Office could have but also everyother business out there.


The Rebrand

The truth of the matter is that Rebel Offie has rebranded more times than the company would ever recommend to a client.

“This is the one time ever that I would say: ‘do as I say, not as I do.’ “ – Sarah Williams

Williams is a strong advocate for doing things right the first time, but she will also be the first one to tell you that if it isn’t right – if what you’re doing right now (no matter how good the initial intention was) isn’t getting you closer to where you need to be – change it.


The Process
  1. Getting clear: While moving forward with business as usual, Williams took the time to map out what Rebel Office would look like in five years time. She would ask not only what impact she wanted Rebel Office to have but also what that legacy looked like logistically. Once a clear plan and the action steps were laid out, the fun began.
  2. Identity concepts: Rebel Office teamed up with Angie at Catch My Drift Design Co. to start building a brand identity that would stand the test of time and align with Williams’, Rebel Office’s and their audience’s values.
  3. Content strategy: A core component of this rebrand and redirection was making Rebel Office’s blog a key pillar of the business offering. All it took was getting clear on where our audience hangs out, the type of content they enjoy consuming, and ultimately how to increase our reach to maximize our impact.
  4. The transition: When the time came to make the move, steps were taken to ensure all aspects of Rebel Office met new identity guidelines, copy was written, and links were updated – all the nitty, gritty stuff.


And after it all, Rebel Office is set up to succeed and ultimately become a household name amongst entrepreneurs worldwide as the go-to resource for entrepreneurial systems, support and success. So now we ask you: How can we help you put your best business forward?

Your feedback on the new look is welcomed and encouraged. You are also invited to explore Rebel Office’s latest resources on their blog and subscribe to our bi-weekly newsletter to stay updated on latest articles and exciting launches coming soon that you won’t want to miss.


Meet Sarah, the nerd behind Rebel Office. But feel free to call her Badass Efficient CEO ;) She is committed to creating resources for boss babe entrepreneurs like you, so you can spend less time running your business and more time enjoying life.


  • September 6, 2018

    I’m been fortunate to watch Rebel Office evolve into what it had become today. I love the rebrand, logo, and look forward to reading the blog on a regular basis. Congratulations Sarah, you should be proud!


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